Jon Miller on Account Based Marketing

FunnelCake interviews co-founder and CEO of Engagio, Jon Miller, on account based marketing. Jon talks about the recent popularity of ABM, the importance of having other key teams on board, and common mistakes companies make with their 'strategies'. 

Jon Miller on Account Based Marketing

Matt Heinz on Full Funnel Marketing

We talked with Matt Heinz, president of Heinz Marketing, about full funnel marketing. 

Matt is a very intelligent guy that believes marketings ends at the same time sales ends. Some topics we touched on were the type of metrics we should be tracking, the impact of technology on sales and marketing, and account based marketing. 

Enjoy!

Matt Heinz on Full Funnel Marketing

Rand Fishkin’s Lessons Learned Building a SaaS Business

We were joined by Rand Fishkin, the Wizard of Moz, to talk about some of the lessons he's learned from building a SaaS business. 

In our chat, we talk about some things that he would change if he were to do it all over again. Things like his onboarding process, product launches, and the amount of features to focus on. He also talked about some things that he would repeat like the TAGFEE code and his early content marketing strategy. 

Rand Fishkin’s Lessons Learned Building a SaaS Business

7 bad CRM habits that wreck your forecast

Quality data in your CRM means accurate forecasting, hitting targets, and improving the sales process. It’s also required for Marketing to prove lead conversion and contribution to revenue.

There are stellar sales reps out there, ones that can close new deals at the drop of a hat but goes rogue when it comes to the data entry into CRM. But how do you tell this rep apart from a bad one? How do you make the good ones great? It depends on what their bad CRM habits are trying to hide.

Here are the most common ones with information about how it's hurting you, how to identify it, and how to fix it. 

7 bad CRM habits that wreck your forecast

Abheek Dhawan on Data

We sat down with Abheek Dhawan, who works in business operations at Shopify Plus, to talk about data. 

We chat about what sales and marketing metrics he finds most valuable, how that gets used in day-to-day activities, and the importance of having communication between all your teams. He also shares what it's been like to work for a company in hyper growth showing no signs of slowing down. 

Abheek Dhawan on Data

Moving your web content past vanity metrics

As digital marketers, we’ve built a culture of pageviews, click-through-rates, and high-level engagement metrics. These are vanity metrics and vanity metrics are the worst. 

We ran analysis on two of our customers that sell in very different ways but measure website performance based on traffic growth. 

This article will help you understand what stage your website content is for, if you have missing content, and what metrics you should actually care about. 

Meagen Eisenberg on the Modern Customer Experience

We had the chance to interview Meagen Eisenberg, the CMO at MongoDB, on the Modern Customer Experience. 

We talk about what has shifted in the marketing world that has led to us having to think about the customer experience differently (no surprise... it's technology), what teams must be aligned in order to deliver the customer experience your customers expect, and what marketing automation platform she chooses to run the 'air-traffic control' for MongoDB. Meagen also gives some recommendations on some resources you should be following, and some information on MongoDB's upcoming event (promo code included!). 

Meagen Eisenberg on the Modern Customer Experience

What's New at FunnelCake 06/16

We've released a number of changes to our platform that we'd love to share with you!

We've got an all-new report called 'Page Visits by Pipeline Stage', improvements to current reports like pipeline cohort and buyers journey, and new features like our new calendar picker. 

What's New at FunnelCake 06/16

Mark Evans on Customer Centric Marketing

Mark Evans joined us to discuss customer centric marketing. We cover some basics like messaging to your different audiences, how to talk about yourself, and what message to deliver at what stage. Mark then gives some incredible examples of customer centric companies today and what we can learn from them. 

Mark Evans on Customer Centric Marketing

Steve Krysak on Focusing on the Buyer

Steve Krysak is currently a client lead at 5Crowd, but previously worked in higher education marketing for an Ontario University. Steve chats with us about deviating from that large brand in order to fit the buyer, obstacles that he overcame, and how building trust with colleagues and execs was key. 

Steve Krysak on Focusing on the Buyer
Marko Savic

Steve Woods on Modern Business Relationships

Steve Woods is the CTO of Nudge Software based in Toronto. In our chat with Steve he talks about how business relationships are changing, networking etiquette, and the subtle difference between someone whose built a powerful network and someone who can't call up more than twenty people.

Marko Savic
Steve Woods on Modern Business Relationships

The Marketing Leap Resources

The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There were ten great speaker sessions with names like Jason Falls, April Dunford, Christina Ellwood, and Mark Evans. Plus speakers from Shopify, Uberflip, Vidyard, Axonify, Miovision, and D2L.

The Marketing Leap Resources

Dan Shaw on the Buyer's Journey

Dan Shaw is the VP of Sales at Maintenance Assistant based in Toronto. In our talk, he speaks about the steps involved in a buyer journey, problems that stem from sales and marketing misalignment, and advice to get your teams better aligned with the proper resources. 

Dan Shaw on the Buyer's Journey

April Dunford on Positioning

April Dunford is managing partner at Sprint.ly based in Toronto. In this post, you'll learn the differences between a slogan and positioning, what parts of your brand to highlight, and so, so much more. 

April Dunford on Positioning