Matt Heinz on Full Funnel Marketing
We talked with Matt Heinz, president of Heinz Marketing, about full funnel marketing.
Matt is a very intelligent guy that believes marketings ends at the same time sales ends. Some topics we touched on were the type of metrics we should be tracking, the impact of technology on sales and marketing, and account based marketing.
Rand Fishkin’s Lessons Learned Building a SaaS Business
We were joined by Rand Fishkin, the Wizard of Moz, to talk about some of the lessons he's learned from building a SaaS business.
In our chat, we talk about some things that he would change if he were to do it all over again. Things like his onboarding process, product launches, and the amount of features to focus on. He also talked about some things that he would repeat like the TAGFEE code and his early content marketing strategy.
7 bad CRM habits that wreck your forecast
Quality data in your CRM means accurate forecasting, hitting targets, and improving the sales process. It’s also required for Marketing to prove lead conversion and contribution to revenue.
There are stellar sales reps out there, ones that can close new deals at the drop of a hat but goes rogue when it comes to the data entry into CRM. But how do you tell this rep apart from a bad one? How do you make the good ones great? It depends on what their bad CRM habits are trying to hide.
Here are the most common ones with information about how it's hurting you, how to identify it, and how to fix it.
Abheek Dhawan on Data
We sat down with Abheek Dhawan, who works in business operations at Shopify Plus, to talk about data.
We chat about what sales and marketing metrics he finds most valuable, how that gets used in day-to-day activities, and the importance of having communication between all your teams. He also shares what it's been like to work for a company in hyper growth showing no signs of slowing down.
Moving your web content past vanity metrics
As digital marketers, we’ve built a culture of pageviews, click-through-rates, and high-level engagement metrics. These are vanity metrics and vanity metrics are the worst.
We ran analysis on two of our customers that sell in very different ways but measure website performance based on traffic growth.
This article will help you understand what stage your website content is for, if you have missing content, and what metrics you should actually care about.
Meagen Eisenberg on the Modern Customer Experience
We had the chance to interview Meagen Eisenberg, the CMO at MongoDB, on the Modern Customer Experience.
We talk about what has shifted in the marketing world that has led to us having to think about the customer experience differently (no surprise... it's technology), what teams must be aligned in order to deliver the customer experience your customers expect, and what marketing automation platform she chooses to run the 'air-traffic control' for MongoDB. Meagen also gives some recommendations on some resources you should be following, and some information on MongoDB's upcoming event (promo code included!).
10 things I learned from Paul Singh
Paul Singh’s North American tech tour stopped in Waterloo. There were a lot of great events to learn from Paul, but the best advice is the kind he shares over a beer or a run.
Paul framed most of his talks as investor advice, but most of it applies equally to Sales and Marketing. Read the full post on Medium.
What's New at FunnelCake 06/16
We've released a number of changes to our platform that we'd love to share with you!
We've got an all-new report called 'Page Visits by Pipeline Stage', improvements to current reports like pipeline cohort and buyers journey, and new features like our new calendar picker.
Matt Alexander on Brilliant Copy Writing
In this post, we interview Matt Alexander, the founder of Edition Collective, about his copy writing. We discuss his process (or lack thereof), clickbait headlines, and how he's been able to successfully scale the Edition Collective tone-of-voice across their growing team.
Mark Evans on Customer Centric Marketing
Mark Evans joined us to discuss customer centric marketing. We cover some basics like messaging to your different audiences, how to talk about yourself, and what message to deliver at what stage. Mark then gives some incredible examples of customer centric companies today and what we can learn from them.
Steve Krysak on Focusing on the Buyer
Steve Krysak is currently a client lead at 5Crowd, but previously worked in higher education marketing for an Ontario University. Steve chats with us about deviating from that large brand in order to fit the buyer, obstacles that he overcame, and how building trust with colleagues and execs was key.
Myke Hurley on Podcast Ads
Myke Hurley is the co-founder of Relay FM. In his role, Myke is not only a podcaster, but he manages host relations, ad sales, inventory, and the creation of ad copy. In our chat with him, we discuss customer relationships, effective ad reads, and how to pick what podcast is right for your company.
Robert Barlow-Busch on Running Events
Robert Barlow-Busch is the VP of User Experience at Boltmade as well as co-chair of the Fluxible conference. We talked with him about the tools he uses to manage events, how to get sponsors on board, and delivering strong and unique user experiences to four different groups of people in the same event.
Steve Woods on Modern Business Relationships
Steve Woods is the CTO of Nudge Software based in Toronto. In our chat with Steve he talks about how business relationships are changing, networking etiquette, and the subtle difference between someone whose built a powerful network and someone who can't call up more than twenty people.
The Marketing Leap Resources
The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There were ten great speaker sessions with names like Jason Falls, April Dunford, Christina Ellwood, and Mark Evans. Plus speakers from Shopify, Uberflip, Vidyard, Axonify, Miovision, and D2L.
Holly Tiessen on Customer Success
Holly Tiessen is the chief customer officer at PostBeyond located in Toronto, Ontario. In this interview she talks about what it means to be a chief customer officer, how customer success can help bring sales and marketing together, and delivering that "wow" experience.
Hana Abaza on Tactical Marketing
Hana Abaza is the VP of Marketing at Uberflip located in Toronto. Hana dives into how Uberflip's marketing strategy was developed, marketing tactics, and how the role of CMO has changed. If you're wondering what her favourite 90's dance song is, she loves them all and names a few of the best.